What a success this year's SAFW has been! A credit to Ellie, Vicky and the team of organisers who made it happen. As a Personal Stylist and Wardrobe Consultant, you can imagine I was thrilled to be involved in three days of everything fashion, both high street and designer.
On Wednesday Grace Woodward, TV Fashion Stylist, presented her pre-loved designer pieces, (the likes of Stella McCartney and Alexander McQueen) available from her luxury boutique in Hitchin, in the contemporary surroundings of Poggenpohl luxury kitchen showroom. Grace also showcased the specially curated edit of the co lab with The Pretty Dress Company and Britain's famous showgirl, Immodesty Blaise.
The now famous catwalk shows took place last Thursday and Friday and were enjoyed by over a thousand guests, in the spectacular setting of St Alban's Cathedral, what a location for this fashion fest!
The line up changed each day, the highlights for me were the stunning Alexander McQueen dress from Graceland, the striking hair designs by Gatsby and Miller, the very classy sports luxe tailoring from Jigsaw and the stunning Obi maxi dress and Kamali Kulture jumpsuit, both from The Dressing Room.
Katrina Feakes (proph.e.cy.com) from Hertford Regional College wowed with a unique trend collection for men and Caroline Jones styled her models head to toe from charity shop purchases in aid of Cancer Research and in memory of her mother.
There was something special for the bride to be too, a beautiful collection of bridal wear with stand out pieces from The Bride in St Albans and Love Lupin Millinery in Harpenden. The highlight was the magical wedding flower collection curated by Anne from www.bettyandbearflowers.co.uk, with barefoot models in delicate gowns by Ghost, very contemporary.
After the event there was the opportunity for some retail therapy and to shop the catwalk, from a diverse range of pop up shops. High street retailers included John Lewis, David Copperfield, Jigsaw and Bare Minerals, all offering discounts and special offers. Some of favourite independents were Grace & Oliver, fab coats, Cara London, good range of fur accessories, beautiful silk scarves from Celia Gould and great costume jewellery and a range of fashion brands from All Figures Clothing. Dianne Louise Jordan was filming with the BBC so watch out for the highlights of the catwalk on, believe it or not, Songs Of Praise.
The week came to a fitting stylish end with the Odyssey putting on a special fashion screening of the documentary Dior and I.
Looking forward to next year all ready