Passionate about independent fashion retailers, I get the lowdown this month from Deryane Tadd, owner of the multi award winning women's boutique, The Dressing Room.
We have all experienced the awkward moment when you come face to face with someone wearing exactly the same as you! This is one of the reasons I love an independent boutique. You can move away from mainstream and put more of an individual stamp on your look.
Flying the flag for british independent retailers is the multi award winning woman's boutique The Dressing Room, celebrating it's 10 year anniversary next month, it knows a thing or two about styling women. Occupying an impressively large chunk of St Albans High Street, The Dressing Room personifies quality, individuality and sophisticated style.
Owner Deryane Tadd, as you might expect, is no stranger to the world of fashion, progressing through the ranks at French Connection and named as one of 100 most influential people in the fashion industry. A skilled buyer with a passion for fashion retail, her enthusiasm and expertise is evident the moment you set foot in her shop. Her ethos of affordable to aspirational fashion is reflected in over 80 carefully selected brands. With new stock in every day there really is something exciting to tempt every discerning female.
Deryane's shared with me her recommendations for this season which include the new striking Lilly and Lionel range of swimwear and kaftans. The gorgeous silk Nooki capes which transform any jeans and T shirt combo, a perfect holiday piece with multi uses. New beautiful dresses from Blank, TBags and fresh from Barbados new label Beth and Tracie. Her standout piece is the Nadia Tarr black and white 70's style, flared halter neck jumpsuit.
My current favourites include the 1951 gold and silver clutch bags, such a versatile buy as they will go with most outfits. The wide range of scarves especially the lush silks from Weston, printed in Italy on the banks of Lake Como. The fabulous layered bracelets bursting with colour from Hipanema, which transport you straight to the sunny beaches of Brasil and featured in my #bestbuysthisweek and from the French Label American Vintage expert cut T-shirts which show just enough cleavage and have a very flattering, slight A line hemline.
The mobile friendly website showcases the complete collections including best sellers ChloBo Jewellery and the affordable, but very stylish Olivia Burton watches. Check out the latest video blogs on wedding styling and the vibrant range of holiday must haves.
Sharing my philosophy of building outfits to make every day your best outfit day, The Dressing Room are an inspirational example of a quality independent boutique for today's woman.